{"id":5020,"date":"2019-02-27T08:33:46","date_gmt":"2019-02-27T08:33:46","guid":{"rendered":"https:\/\/www.ridea.it\/new-brand-architecture\/"},"modified":"2019-02-27T08:36:44","modified_gmt":"2019-02-27T08:36:44","slug":"new-brand-architecture","status":"publish","type":"post","link":"https:\/\/www.ridea.it\/fr\/new-brand-architecture\/","title":{"rendered":"NEW BRAND ARCHITECTURE"},"content":{"rendered":"<p style=\"text-align: right;\">Ciserano, 27 febbraio 2019<\/p>\n<p>&nbsp;<\/p>\n<p>In a constantly evolving global market such as the current one, the FECS Group is strongly and constantly \u00a0investing in innovation, technology, research and service: fundamental assets to seize the opportunities of a world in continuous transformation.<\/p>\n<p>&nbsp;<\/p>\n<p>In line with this mission, the Group has embarked on a two-year product <strong>specialization<\/strong> path aimed at <strong>consolidating its production efficiency strategy<\/strong>, dividing by Business Unit and strengthening the pre \/ post sales service.<\/p>\n<p>Strategic interventions involved the Extruded and Design radiators departments.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5011\" src=\"https:\/\/www.ridea.it\/wp-content\/uploads\/2019\/02\/bamboo003-300x169.jpg\" alt=\"\" width=\"455\" height=\"256\" srcset=\"https:\/\/www.ridea.it\/wp-content\/uploads\/2019\/02\/bamboo003-300x169.jpg 300w, https:\/\/www.ridea.it\/wp-content\/uploads\/2019\/02\/bamboo003-768x432.jpg 768w, https:\/\/www.ridea.it\/wp-content\/uploads\/2019\/02\/bamboo003-1024x575.jpg 1024w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Moreover, with the acquisition of <strong>Al-Tech srl based in Porto Recanati<\/strong>, the production of Extruded Radiators &#8211; including those distributed under the Ridea brand &#8211; has been progressively concentrated in this site, in order to create <strong>a single specialized and optimized center.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Today this path sees the birth of a new brand architecture, which helps to foster concrete synergy possibilities by exploiting shared resources. This strategy aims to avoid a possible cannibalization of product and market shares, <strong>offering new tools to best hit the correct target.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The result sees the <strong>transfer of the Ridea Heating Design brand under the company Al-Tech srl<\/strong> &#8211; compared to the current Radiatori 2000 Spa, which remains a majority shareholder of Al-Tech srl.<\/p>\n<p>With this decision, the Fecs Group aims to considerably increase its turnover of the Extruded Radiators \/ Plates Radiators Business Unit through an important relaunch of the brand thanks to specific commercial and marketing actions.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ciserano, 27 febbraio 2019 &nbsp; In a constantly evolving global market such as the current one, the FECS Group is strongly and constantly \u00a0investing in innovation, technology, research and service: fundamental assets to seize the opportunities of a world in continuous transformation. &nbsp; In line with this mission, the Group has embarked on a two-year [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[372],"tags":[],"yst_prominent_words":[763,408,764,412,765,479,766,558,767,625,723,754,755,756,757,758,759,760,761,762],"class_list":["post-5020","post","type-post","status-publish","format-standard","hentry","category-actualites-et-evenements"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/posts\/5020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/comments?post=5020"}],"version-history":[{"count":1,"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/posts\/5020\/revisions"}],"predecessor-version":[{"id":5023,"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/posts\/5020\/revisions\/5023"}],"wp:attachment":[{"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/media?parent=5020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/categories?post=5020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/tags?post=5020"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ridea.it\/fr\/wp-json\/wp\/v2\/yst_prominent_words?post=5020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}