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About us


"The concept missing from heating"

Ridea, inaugurated in 2007 following years of research and development, was established to provide a firm and diverse response to the increasingly demanding Italian and international market of interior design.

The brand is the result of experience and passion deriving from leading experience in the home heating world – Radiatori 2000 – and part of an industrial group which constantly recycles and redevelops aluminium raw material as its main mission within a perfectly circular economy to safeguard our environment.

To date, Ridea can boast important collaborations in terms of technical design and quality control of each product. The brand is constantly supported by the Department of Energy in the Polytechnic of Milan and by important Italian architectural and design studios.

The range of Ridea radiators is composed of products with innovative design and unique characteristics and, even availing of the most sophisticated production technologies, the brand guarantees artisan attention to finishes, all at the highest level, and obsessive attention to detail in the pure Italian tradition of products “Made in Italy“.

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