Ridea Heating Desing was inaugurated in 2007 after years of research and development. The brand was created to give a different and concrete answer to the increasingly demanding Italian and international furniture-design market.
From March 2019 the brand was transferred under the company Al-Tech srl, a decision strongly thought out and desired at the end of a two-year product specialization path. The goal is to consolidate the production efficiency strategy by strengthening the pre / post sales service.
Ridea can boast, to date, important collaborations regarding the technical design and the quality control of each single product. The brand is constantly supported by the Department of Energetics of the Milan Polytechnic and by important Italian architecture and design firms.
The range of heated towel rails is made up of products with an innovative design and unique features and, while taking advantage of the most sophisticated production technologies, the brand guarantees a carefully crafted finish, all of the highest level, and a maniacal attention to detail in pure tradition Italian product “Made in Italy“.