Mission & values

Ridea stands for Research, Innovation, Design, Experience and Architecture.

We represent the new heating concept where elegance, beauty, technology and functionality harmoniously merge. From now on, heating will never be the same again.
Relax, comfort, heat: this is what radiators have provided for a long time.
Ridea also offers technology, aesthetic, design and creativity.

To achieve a new balance:
the merging of functionality and beauty, use and art, high technology and respect for the environment.
The concept that was missing from heating, and radiators will never be the same again.


Continuous and constant research and sought-out innovation are the FOUNDATIONS on which Ridea guarantees a unique, functional and always modern product.
Given the highest level performance, thanks to numerous tests carried out in collaboration with the Polytechnic of Milan, it produces a radiator with special shapes and never before seen aesthetics.
Fantasy, design, elegance and style also derive from constant comparison and collaboration with one of the most promising industrial design studios in Milan, Meneghello Paolelli Associati.


Ridea guarantees obsessive and artisan attention to every detail with all finishes based on the pure Italian tradition of products “Made in Italy”.
Each plate produced is numbered and identified with its own certificate, guaranteeing uniqueness and authenticity with excellent quality control.


All Ridea radiators are produced only using recycled and recyclable aluminium and, as a result, with very low environmental impact.

From a heating point of view, they offer utmost heating yield and considerable energy savings, guaranteed by the very low water content (under 0.5l) and the low thermal inertia of the material used.

Resistance to corrosion and pressure is high (up to 9 bar), therefore their efficiency is also guaranteed by the low temperatures combined with use of condensing boilers or solar panels.

Choosing a radiator in aluminium means savings and respect for the environment in which we live.

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